Steps Towards Sustainability

Sustainability is central to our business and the products we create. To achieve it, we actively manage our environmental, social, and governance performance while collaborating with customers, suppliers, and industry partners to build responsible supply chains and stronger communities.

Key global challenges—such as climate change, resource scarcity, worker wellbeing, transparency, and accountability—are reshaping how we operate and engage with our ecosystem. These challenges present risks, but also opportunities, which we address through both our Sustainability Strategy and our daily practices.

Innovative Technology for Responsible Production
We are advancing sustainability through solutions like e-Flow technology—a cleaner method of applying chemicals to garments across different fabrics. Traditionally, water is used as the carrier, and after each cycle, the chemically infused wastewater is discarded.

Today, our partner manufacturers use a new system where air is converted into nanobubbles. Water and precisely measured chemicals form a nanobubble layer that acts as the carrier, enabling efficient transfer with minimal waste.

This innovation reduces water consumption, minimizes pollution, and supports a more responsible production process.